---
name: lockedinu-brand
description: Ben's $LOCKEDINU token brand system and the hype-video content he is producing for it. Read before any LOCKEDINU, AIM HIGHER, brand-asset or hype-video question.
sources: [cowork]
aliases: [LOCKEDINU, locked inu, aim higher, lockedinu brand, hype videos]
---

# $LOCKEDINU

- [stated] Making hype videos for **$LOCKEDINU**, a token on **long.xyz**
- [stated] Slogan: **"AIM HIGHER."**
- [stated] Brand assets he supplied: X profile picture and banner, a monochrome muscular Shiba Inu, controlled lighting, clean bold typography, lots of negative space
- [stated] Banner lockup order: AIM HIGHER. / $LOCKEDINU / LONG.XYZ

## The two-layer model, in his words
- [stated] **Brand layer**: clean, iconic, timeless (the monochrome PFP/banner system)
- [stated] **Content layer**: raw, visceral, imperfect. Grain, VHS, handheld, hard cuts, blown-out highlights, crowd noise, old broadcasts
- [stated] **Every hype video ends by snapping from chaos into the clean brand system**

## Content he wants in them
- [stated] Jordan '98, Tyson, Arnold, Zidane, Bolt, Senna/F1, gorilla, fighter jets, Kennedy, people building things
- [stated] Format: 15 to 30 second edits, fast cuts, high-energy masculine motivational, for X first (TikTok and Reels secondary)
- [stated] Reference for the style: "Kiga" / Kiga Chat style edits on X (account not findable under kigachat, KigaChat or kiga_chat; ask him for the link)

## Standing style calls, 17 Sep 2026
- [stated] **No black end card.** "It looks a little amateur." The lockup should sit transparently over the running footage for the last 1 to 2 seconds, or run as a small ticker at the bottom. It has to feel "part of the video", organic, not bolted on. This supersedes the earlier "hard cut to black, then the card" note above.
- [stated] **The energy must keep climbing, not plateau.** The opening is fine, but from about 10 seconds in the cut rate has to step up hard to keep people watching.
- [stated] Wants **"our version"** of iconic moments rather than the real scenes: a consistent house filter/style applied to originally generated footage. Raw, edgy, a little grainy, matching the rest of the brand.
- [stated] Picked **Kling** as the AI video generator, budget **$25 to $75** for the first test batch, style direction "real-looking humans, stylised" (unnamed athletes, since named celebrities are refused and are a likeness problem).

## Where the work lives
- [stated] Desktop folder **"Locked INU"** on his Mac, with Video Snippets, Music, Exports, _Raw and _brand subfolders