---
name: lockedinu
description: $LOCKEDINU, the long.xyz token brand Ben makes content for - ticker, slogan, visual identity and the hype-video direction. Read before any LOCKEDINU, "Aim Higher", Inu-brand or hype-video request.
sources: [cowork]
aliases: [LOCKEDINU, locked inu, aim higher, inu brand]
---

# $LOCKEDINU

- [stated] Ben is making hype-video content for **$LOCKEDINU**, a token on **long.xyz**
- [stated] Slogan: **"AIM HIGHER."** Sign-off stack on every asset is AIM HIGHER. / $LOCKEDINU / LONG.XYZ
- [stated] Brand identity: monochrome, clean typography, controlled hard rim lighting, lots of negative space, a confident muscular Shiba Inu. PFP and X banner both follow it
- [stated] Content direction he wants: brand layer stays "clean, iconic, timeless"; content layer is "raw, visceral, imperfect" (grain, VHS, handheld, hard cuts, blown highlights, old broadcasts)
- [stated] Every hype video ends by snapping from chaos into the clean brand system
- [stated] Reference accounts he likes for the format: fast-cut masculine hype edits (named "Kiga", account not locatable on X)
- [stated] Target platform: X. Also mentioned TikTok and Instagram Reels
- [stated] Chose **Kling** as the AI video generator for this, with a $25 to $75 first-batch ceiling, and picked photoreal-humans-stylised over the Inu-as-athlete direction

## Video direction, corrected 17 Sep 2026
- [stated] **The videos should be in COLOUR, not black and white** — he said it is stronger with colour. The monochrome above is the PFP/banner brand identity, not the footage grade. (Working solution: colour footage that desaturates to mono as the lockup lands.)
- [stated] **No separate black end card.** The AIM HIGHER / $LOCKEDINU lockup should sit transparently over the running footage for the last second or two, or appear as a small ticker at the bottom. A black screen at the end "looks a little amateur" and is not organic.
- [stated] Energy must step up hard after about 10 seconds, not only build at the start